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Why is Whitespace in Web Design So Powerful?
Whitespace, also known as “negative space”, is the space in a design occupied by nothing other than a background colour or a faint background image. Not every space in a
Daniel Schwarz
4m read
Exploring the Love-Hate Relationship with Video Content
Video can be engaging, immersive, even emotional at times. Yet, why, when it comes to web and app design, does video have an underlying bad reputation, even in 2017? Well,
Daniel Schwarz
4m read
How to Boost Conversions Below the Fold
In this day and age, where there is so much content to choose from (in our inbox, our newsfeeds, etc), there’s an increased amount of pressure to convert users.
Daniel Schwarz
4m read
How to Design the Perfect "Coming Soon" Page
2017 is rapidly becoming the year the of side project. Sadly, though, most on-the-side’s eventually end up abandoned due to a lack of time, not enough interested customers, or
Daniel Schwarz
4m read
How to Design the Perfect Call-to-Action
At the end of the day, the overall aim when designing user interfaces is to usher the user towards a call-to-action (also known as a CTA). A call-to-action could be
Daniel Schwarz
4m read
When You Should (And Shouldn't) Use Icons
Iconfont libraries like FontAwesome and IcoMoon make icon delivery so much easier. With nothing more than a little bit of HTML code, we can insert scalable vector icons into our
Daniel Schwarz
2m read
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