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Video can be engaging, immersive, even emotional at times. Yet, why, when it comes to web and app design, does video have an underlying bad reputation, even in 2017? Well,

When we think of improving the user experience, we think of happy users resulting in a boost of conversions (sales, signups, etc). We often forget about the psychological undertones of

In this day and age, where there is so much content to choose from (in our inbox, our newsfeeds, etc), there’s an increased amount of pressure to convert users.

2017 is rapidly becoming the year the of side project. Sadly, though, most on-the-side’s eventually end up abandoned due to a lack of time, not enough interested customers, or

At the end of the day, the overall aim when designing user interfaces is to usher the user towards a call-to-action (also known as a CTA). A call-to-action could be

Historically, designers and developers have never really seen eye-to-eye — that’s why Sympli is used to ease the design handoff between the two. But Sympli doesn’t automatically make you